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Legal Notice


Truebell Marketing & Trading LLC maintains the https://www.valrhona-collection.ae/en Website ("Site").

Valrhona Collection (”Valrhona” or the “Publisher”) provides and publishes the website “www.valrhona-collection.ae” (the “Website“) to give you information about Valrhona branded and associated products (“Products”) and to give you the opportunity to order the Products directly from the Website through Valrhona’s locally licensed e-distributor Truebell Marketing & Trading L.L.C (the “Distributor”).

Valrhona is brand and registered trademark owned by VALRHONA SAS a company incorporated in France in Romans under the commercial and company register Nr 435 480 520 and located 14-18 avenue du Président Roosevelt, 26600 TAIN L’HERMITAGE (France). Valrhona Collection is a fully owned subsidiary of Valrhona SAS duly licensed to operate the Brand in relation with the Services under the Website.

Your use of the Website is subject to the following terms and conditions (the “Agreement”).

Should you disapprove or disagree with these terms and conditions, you are required not to use the Website.


By browsing the Website, as a user hereafter designated “you” or the “user”, you recognise that you understand and accept these “Conditions of Use”, and specific terms applicable to certain Website services, including Distributor’s sales mentioned hereafter.

Legal notices


The Publisher of the Website is the company Valrhona Collection, a free zone establishment with limited liability registered with the Jebel Ali Free Zone Authority in Dubai, United Arab Emirates “UAE” under company number 2460533 and licence number 101059 located at Office Number LB190508, JAFZA 16 Building, JAFZA, Dubai, UAE.

Tel: +971 4 885 5518

Email : dxbcustomercare@valrhona-selection.com


The Distributor, which solely sells the Product to you under this Website (Your sole contractual counterpart as seller for any sale ordered under this Website) is Truebell Marketing & Trading L.L.C, a company established with limited liability company in the Emirate of Sharjah (UAE), under trade license number 17080, located at Sheikh Mohammed bin Zayed Street, Industrial Area No. 13, PO Box 4146, Sharjah, UAE.

Tel: +971 58 298 3377 

Email :  valrhona-collection@truebell.org



Hosting of the Website


Registrar: Wix.com Ltd on behalf of VALRHONA COLLECTION as owner.


Owner’s Contact : Tel: +971 4 885 5518

Intellectual property rights


Valrhona and all its associated brands are all registered trademarks “Valrhona Trademarks” protected with the French National Institute of Industrial Property (INPI) and with some other registries which are members of the World Intellectual Property Organization (WIPO).


Valrhona is duly licensed to use and protect the Valrhona trademarks and copyrights.


The Website and all its content (including Valrhona Trademarks and other commercial brands, logos and all graphic, text and software components including tree structures, formatting, articles, presentations, illustrations, photographs and/or any other document) are protected by UAE, French and other international intellectual property rights.

All rights reserved copyright © - since 2021.


Browsing the Website and its content may in no event be interpreted as the grant of any licence or other right of use thereof.


For that reason, all forms of representation, reproduction, imbrication, diffusion and repeat broadcast, in whole or in part, are prohibited (including under, but not limited to, article 37 of the UAE Federal law Nr 7 of 2002 or article L122-4 of the French code of intellectual property law or any other applicable law). Any person so proceeding without express prior authorisation by the holder of the applicable rights may be liable for the commission of a counterfeiting or infringement offence. The Publisher reserves the right to engage in civil and/or penal pursuit of offenders and violators.


The Publisher also reserves the right at any time to improve or modify the information, products, programmes or conditions of use described on the Website without incurring any liability in that respect. The applicable terms, conditions and notices shall be those in force at the date of your connection to the Website and it is your responsibility to check these Terms and Conditions of Use periodically for changes. Your continued use of the Site following the posting of changes will mean that you accept and agree to the changes.


All photographs used on the Website are protected by copyrights. For practical reasons, the applicable photo credits are not mentioned. For more information on the authors of photographs, you may contact the Publisher via the contact form provided.





The Website may include hyperlinks towards third party websites including for distributorship or payment. The user redirected towards such a third-party website via a hyperlink recognises that the Publisher has no control over the content, information, products and services offered on such websites. The Publisher can therefore accept no responsibility whatsoever for any direct or indirect loss attributable to use of such websites accessible via hyperlinks.


The Publisher is equally not responsible in respect of hyperlinks pointing towards the Website.

Any person wishing to implement hyperlinks pointing towards the Website must obtain the Publisher’s prior written authorisation.

Limitation of liability


The Publisher stresses the inherent characteristics and limitations of the internet and can accept no liability for any loss arising from access to the Website or, on the contrary, from the impossibility of accessing the Website. The Publisher cannot accept any liability for lack of availability of the Website for any reason whatsoever (technical failure, network congestion etc.).

The user expressly recognises that he or she uses the Website at his or her risk or peril and under his or her exclusive responsibility. The Publisher cannot accept any liability for any direct or indirect, tangible or intangible loss to users, their computer or telecommunications equipment or data stored thereon, nor for any associated consequences for their personal, professional or commercial activities.


The information provided on the Website is indicative in nature. It is periodically verified and updated but may still contain errors. It must in particular be taken into consideration at the time it is published on the Website and not at the time you consult the Website (note that data may have been updated between the time at which you download them and the time at which you read them). The Publisher may in no event be held liable on the basis of such information.

Access to protected zones


Access to zones protected by a password is reserved exclusively to the persons so authorised. The user undertakes not to obtain forced access to such zones and, in particular, not to usurp the identity, access code or address of any other user. You may not use anyone else’s password or account at any time without the express permission and consent of the holder of that password or account. Any unauthorised person attempting to obtain access to such zones may be subject to criminal complaint and judicial pursuit.


Access non authorized access to the Website by use of any "crawler", "robot" or other automatic algorithm, application or any similar or equivalent manual or mechanical process, to access, acquire, copy or monitor any part of the Website or its content, or in any way reproduce or circumvent the navigational structure or presentation of the Website may be subject to criminal complaint and judicial pursuit.



Use of the Website


The Publisher proposes the Website for use by any person wishing to become familiar with Valrhona its products and services and to order them online from its Distributor.


When you browse or connect to the Website:

You undertake to comply with the present notices and with the applicable legislation more generally;

You undertake to refrain from any collection or diverted use in particular of any personal data to which you may obtain access and, more generally, from any action liable to affect the rights of third parties.


When you complete a form by providing information, you undertake:


To provide real, honest and up-to-date data and not to use false names, positions or addresses or names, positions or addresses for which you are not authorised;

To keep your registration information up-to-date so that it always remains honest and precise;

Not to provide or distribute information, programmes or other elements that are illegal, reprehensible or harmful (such as viruses or software for piracy or copying);

Not to diffuse statements, opinions or other information that is defamatory, obscene, violent or racist or that, more generally, violates the applicable legal and regulatory requirements, personal rights and accepted principles of morality.


You also undertake not to transmit, directly or indirectly any malware or viruses or any code of any destructive on intrusive nature in the Website


In the event of any breach of the aforementioned provisions, the Publisher reserves the right to prohibit access to the Website or services offered for your exclusive fault and without prejudice to its other rights of recourse.




Our Website may use cookies to personalise content and ads, to provide social media features and to analyse our traffic. The Publisher may also share information about your use of the Website with its distributors and its social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they have collected from your use of their services. Sharing with distributors may be subject to business terms covenants.

Privacy Policy- Personal Information


Personal Information is data that can be used to identify a natural or legal person and its actions under the Website.


Based on your full consent, which is hereby given without any reserve, the Publisher and its Distributor may process the Personal Information that you provide, or that your connection provides (such as your IP number), by using this Website (including through the cookies above mentioned in clause 9) for the purpose of giving you access to and use of the Website, for the performance of any business which you may have with Valrhona or its Distributor or simply for compliance with a legal obligation to which the Publisher is subject. Save as otherwise mentioned in these Terms and Conditions of Use, your Personal Information shall remain confidential and be solely used for the Publisher’s intended needs and purpose. You agree that your Personal Information as described herein may be exported by the Publisher outside the host and mirror servers to the Distributor and its payment and delivery subcontractors or a Publisher’s affiliate or parent company. All consents given herein shall be deemed valid for the purpose of the applicable UAE data protection laws as well was EU GDPR regulations or any other similar applicable regulation.


None of your Personal Information shall be traded to any non-related third party for marketing purpose.


Whereby required, the Publishing director mentioned in clause one shall act as a Data Protection Controller/Officer.

Business - Sales and Purchase


Any business undertaken by you with the Distributor under this Website is subject to the Conditions of Sales in force as amended and applicable from time to time.


Any purchase made through this Website shall be solely deemed a sale agreement between you and the Distributor.

General Prohibition


In general you are prohibited from using the Website or any of its content: (a) for any unlawful purpose; (b) to submit false or misleading information; (c) to infringe upon or violate any intellectual property rights belonging to us, to our Distributor or others; (d) to violate any international, federal, emirate circulars, directives, ordinance, regulations, rules, or laws; (e) to solicit others to perform or participate in any unlawful acts; (f) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (g) to collect or track the personal information of others; (h) to upload or transmit malwares, viruses or any other type of malicious code or phishing application that will or may be used in any way that will affect the functionality or operation of the Website or of any other websites or email accounts, or the Internet or (j) to interfere with or circumvent the security features of the Website and its related partner websites or application.


Customer using the website who are Minor /under the age of 18 shall not register as a User of the website and shall not transact on or use the website


Scope of application / jurisdiction


The present terms and conditions apply to all users without limitation of time or space. Any provision herein which shall be deemed null and void under any applicable law shall not impact the remaining of the Conditions of Use which shall remain in full force.


You agree that all disputes raised by you against the Publisher or the Distributor will be governed by the laws of the UAE and you agree to bring such disputes exclusively before the jurisdiction of the Dubai Courts of the Dubai mainland Legal Affairs Department. You agree that the Publisher and the Distributor have the option to raise disputes of any kind against you before the competent jurisdiction of its choice, including the jurisdiction of your location and you waive any objection to such jurisdiction or venue.